Will the Super Bowl in Indianapolis benefit NASCAR?
Posted by chadmusselman on 5th February 2012
It’s Super Bowl Sunday! Without a doubt the most hyped sporting event every year. It is impossible to not hear about the game and know at least a little of what is going on. The big deal this year is that Indianapolis, Indiana is playing host. The mid-sized town of about 780,000 will host the most watched sporting event, with over 100 million people expected to tune in. Historically the privilege to host this game has been reserved for the large, warm-weathered cities like Miami, Los Angeles, New Orleans, and Atlanta. The NFL is opening it up to more colder-weather cities with Indianapolis hosting this year, and New York in 2014.
Some reports said that more than 150,000 people flooded the downtown streets of Indy leading up to the Super Bowl. Another report said there were more than 300,000. Of course Indianapolis is no stranger to hosting large events, and the people that come into town to party. Indianapolis and Indiana in general are widely known for two main sports; auto racing and basketball. The Indianapolis 500 used to bring in 500,000 race fans each year, and still brings in more than 300,000. Since 1994 the Brickyard 400 has become one of the top races for NASCAR, and the fans know it as well. Each year more than 300,000 fans come to town to watch the race.
Outside of the 500 and Brickyard 400 Indianapolis has hosted six NCAA basketball Final Fours and will host another one in 2015. The city is the permanent backup host for the Final Four Tournament, and some feel that it should be the primary host every year. Indianapolis has also hosted the men’s Big Ten basketball tournament in 8 of the last 11 years including the 2012 tournament.
So, how does all of this benefit NASCAR? This biggest benefit is to the fans of NASCAR that make the trek to Indianapolis and either partake in the pre-race party, or actually attend the Brickyard 400.
- There are a lot more hotel rooms available then ever before. Since the city was awarded the Super Bowl a few years ago the planning committee knew the need for more rooms, and today there are more than 6,500 hotel rooms available in the city. In the recent past many fans that wanted to stay in Indianapolis simply couldn’t find a hotel room. They would have to stay in a city close to an hour outside of Indianapolis and drive in the day of the race. It should be much easier now to find a room in the city.
- There will be more things to do in downtown Indianapolis than ever before. Not all of the entertainment that was put up for the Super Bowl will be taken down. Some of it will be a permanent fixture of the city for everyone to enjoy year-round. According to a CNN.com article; The village — a $12 million, three-block, “family-friendly festival” with shops and restaurants — has been built not just for [the Super Bowl], but for the future. “After the fans have long gone, other people are going to be able to come in and use this space for decades,” Boyce said.
- Indianapolis is a smaller city and uses that size to its advantage. The downtown area is very walkable with everything close, and all of the attractions within arm’s reach. Also, the speedway is only about 6 miles from downtown, so it’s easy for the fans to stay there, enjoy all it has to offer, and take a cab or drive to the race.
I doubt NASCAR and the Indianapolis city planners have talked much about how they may be able to reuse some of the Super Bowl ideas for NASCAR events, but once the race gets closer I’m sure they will. Maybe they can stage a “NASCAR City” or something similar for the fans like they had for the Super Bowl and try to make it more of a vacation destination for race fans and their entire family.
What do you think Indianapolis could apply to the NASCAR marketing and fan appeal that they learn from hosting the Super Bowl?
Tags: Brickyard 400, Fantasy NASCAR, Indianapolis, Indianapolis 500, NASCAR, Super Bowl
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